Best Buy Embraces Social Media

Brad Anderson, the CEO of Best Buy walks us through how Best Buy has been leveraging social media both internally and externally to both connect with their customers and become a better company by empowering their people.

Best Buy employs over 160,000 people, and is using social media tools to improve customer service ratings, decrease turnover, increase enrollment in 401K plans, and create their most accurate revenue models to date.

As Brad freely admits, this the start of engaging with both associates and customers in meaningful ways to make Best Buy a better company all around.

“You are as motivated to deliver service as you are engaged in the workplace” -Brad Anderson, CEO, Best Buy